Qian’s Gift rice packaging brings back the ancient way of packaging rice, from the plant fiber envelope to the dye utilized to label the package. The entire design and package is completely environmentally friendly and traditional. A unique design that brings nostalgia, honesty, and authenticity to the product.

“In the Chinese province of Guizhou, people still apply ancient techniques of rice cultivation, banning chemicals and letting nature do its work to produce the best organic rice. No industrialization and no modern manufacturing methods either for packaging the rice: the plant fiber envelope is made by local paper-makers. Indigo is used in this region to dye clothing, so this was adopted for printing the information on the packaging, all applied by hand without any machine. This distinctive design is environmentally friendly and a return to the origins of traditional production.”

Via: Dieline

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